The Black Shirt Club
Join the Club
Why Black?

LESS NOISE.
MORE WORK.

Keep the small choices simple. Give the important work your attention. That is what the black shirt means to us.

BUILT. NOT GIVEN.Explore the stories
01 / Four perspectives

SIMPLE CHOICES.
DIFFERENT REASONS.

A personal uniform. One less choice. Versatile basics. Precise craft. Four perspectives on black, in their own words.

Steve Jobs
Steve Jobs Headshot 2010 (cropped 4)Matthew Yohe · cropped by Nagae Iku · CC BY-SA 3.0Displayed in grayscale; framing adjusted. This photo presentation is shared under the license above.
01 / Apple co-founder

Steve Jobs

A personal uniform.

“So I asked Issey to make me some of his black turtlenecks that I liked…”

Walter Isaacson describes how Jobs adopted Issey Miyake’s black turtlenecks for everyday convenience and a recognizable personal style.

Walter Isaacson, Steve Jobs (2011), excerpt via Gawker

Our takeaway: find what works, then make it repeatable.

Jensen Huang
JensenHuangSC18Raysonho / Open Grid Scheduler · CC0 1.0Displayed in grayscale; framing adjusted. This photo presentation is shared under the license above.
02 / NVIDIA co-founder

Jensen Huang

One less choice.

“Black is the absence of choice.”

In a September 2026 interview with CBS News, Huang explained that his familiar black wardrobe removes everyday clothing decisions so he can focus on important things.

CBS News interview · September 2026 · reported by Benzinga

Our takeaway: simplify the routine choices. Give your attention to what you are building.

Michael Kors
Michael Kors, Photographed by Ed Kavishe for Fashion Wire PressEd Kavishe / Fashion Wire Press · CC BY 3.0Displayed in grayscale; framing adjusted. This photo presentation is shared under the license above.
03 / Designer and entrepreneur

Michael Kors

Simplicity that works.

“I think a black T-shirt can take you anywhere from the beach to black tie.”

Kors names the black T-shirt as his favorite garment. In his essay on uniforms, he explains that spending less time choosing his own clothes leaves more time for his work designing for others.

Michael Kors on uniforms · TIME, 2016

Our takeaway: choose versatile basics and keep your day moving.

Yohji Yamamoto
Yohji Yamamoto, New York Fashion Week, February 2010Masaki-H · crop: Mabalu · CC BY-SA 2.0Displayed in grayscale; framing adjusted. This photo presentation is shared under the license above.
04 / Designer and entrepreneur

Yohji Yamamoto

Precision behind simplicity.

“Black is really challenging. You need perfect technique, for the cut and the volume.”

Speaking to GQ in 2023, Yamamoto described the technical demands of designing in his signature color. His perspective connects black with craft and the quality of execution.

Interview with Yohji Yamamoto · GQ, 2023

Our takeaway: make simplicity the result of careful work.

An editorial exploration of public statements. These individuals and their companies are not presented as members, partners, or endorsers of The Black Shirt Club.

02 / Make it your practice

CHOOSE ONCE.
BUILD EVERY DAY.

For the Club, black is a reminder to show up with intention. Start with one routine you can simplify this week.

01

Set your defaults.

Choose a repeatable starting routine, a place for your notes, and a time to plan your day.

02

Protect one priority.

Name the result that matters today. Give it a place on your calendar before the day fills up.

03

Let the work speak.

Finish something useful. Review what happened. Improve the process and repeat.

Learn. Build. Execute.

MAKE ROOM FOR
WHAT YOU’RE BUILDING.

Build with the Club