Before you build it, find out if anyone wants it.
A practical starting point for testing a business idea with real people.
Describe a specific customer and a recurring problem. A broad audience makes it harder to learn what matters.
01 / Start with the problem
Describe a specific customer and a recurring problem. A broad audience makes it harder to learn what matters.
02 / Listen before you pitch
Ask how people handle the problem today, what they have tried, and what still gets in the way. Record what they say without steering the answer.
03 / Test the smallest useful offer
Offer a small, clearly defined version of the solution. Look for meaningful commitment, then use what you learn to decide your next step.
