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Business ideas / Field guide

Before you build it, find out if anyone wants it.

A practical starting point for testing a business idea with real people.

The practical answer

Describe a specific customer and a recurring problem. A broad audience makes it harder to learn what matters.

01 / Start with the problem

Describe a specific customer and a recurring problem. A broad audience makes it harder to learn what matters.

02 / Listen before you pitch

Ask how people handle the problem today, what they have tried, and what still gets in the way. Record what they say without steering the answer.

03 / Test the smallest useful offer

Offer a small, clearly defined version of the solution. Look for meaningful commitment, then use what you learn to decide your next step.

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